Dallas, TX

Our Story

Headquartered in Dallas, Texas, Custodia Financial is an innovator dedicated to improving retirement outcomes. The company is a collaboration of industry experts with a history of successfully launching attractive new products into defined contribution platforms.

Custodia spent four years developing its proprietary Retirement Loan Eraser™ platform. Designed to prevent retirement leakage caused by involuntary loan defaults, Retirement Loan Eraser ensures tax and regulatory compliance to effectively meet the needs of participants, plan sponsors and plan providers.

Meet the Custodia Senior Leadership Team

 Tod Ruble, Chief Executive Officer

Mr. Ruble’s career has spanned a broad array of financial services, including commercial real estate, investment banking, and insurance and benefits. His proven successes in identifying emerging trends, creating strategic vision, and building successful institutional platforms led to his appointment as Chief Executive Officer of Custodia Financial in 2010.

Mr. Ruble and his team have created Retirement Loan Eraser, a comprehensive solution to the systemic problem caused by involuntary 401(k) loan defaults creating $6-10B of retirement leakage annually due to death, disability, and involuntary job loss.

As a thought leader in the retirement and benefits industry, Mr. Ruble is a sought-after public speaker and press commentator. He has a deep understanding of America’s complex financial system and an equally intimate knowledge of policy, regulations and process.

Prior to Custodia Financial, Mr. Ruble co-founded Harvest Partners (“Harvest”), a specialized commercial real estate firm focused on development of mixed-use urban environments. Under Mr. Ruble’s leadership, Harvest created institutional quality real estate projects exceeding $600M.

Mr. Ruble attended the University of Texas at Austin and is a member of the Board of Directors of the Cotton Bowl Athletic Association. Mr. Ruble lives in Dallas, Texas with his wife and two children.

 Kevin Smart, Chief Financial Officer

Kevin Smart joined Custodia in 2010 as Chief Financial Officer. He is part of the leadership team working to champion a comprehensive solution to the systemic problem causing more than $6-10B of retirement leakage from 401(k) plans annually.

Prior to Custodia, Mr. Smart served in various finance roles focusing on venture capital investment, mergers and acquisitions, and strategic and operations planning for companies including Harvest Partners, i2 Technologies, and Deloitte & Touche.

He holds a B.A. in Economics from the University of Texas at Austin and an M.B.A. with a concentration in Finance from the University of Oklahoma and is a current candidate for The Chartered Financial Analyst (CFA) designation.

Mr. Smart is an active member in his local community, serving on the Board of Directors for the Rockwall County YMCA among other volunteer positions. He resides in Heath, Texas with his wife, Susan Smart, M.D. and their two children.

 Eric Weber, Executive Vice President, Sales & Marketing

Eric Weber joined Custodia in 2015 to lead the sales and marketing effort for Retirement Loan Eraser (RLE). He is part of the leadership team who champions RLE as a groundbreaking solution that prevents 401(k) loan defaults before they occur.

Prior to Custodia, Mr. Weber held leadership roles in business development at a number of major financial services firms, such as The Hartford, Morningstar and Wells Fargo, focusing on commercial banking, institutional investing and online advice, among other lines of business. He is a known thought leader and change advocate, and his nose for innovation led him straight to Custodia Financial.

Mr. Weber holds a B.S. in Finance from Fordham University and is a member of SPARK and DCIIA, as well as several other industry groups. Mr. Weber is a former water polo and swimming champion and enjoys cooking in his spare time.

 George White, Executive Vice President, Operations

George White joined Custodia in 2016 to head up operations for Retirement Loan Eraser (RLE). He is part of the leadership team who champions RLE as a breakthrough solution that prevents 401(k) loan defaults before they occur.

Previously, Mr. White held management positions at the Newport Group, RNC Capital and Fidelity Investments, the largest industry provider of retirement, investment and human resources solutions to the employer market. During his 20 year career at Fidelity, he served in various leadership roles across the client service, implementation, communications and consulting areas, including a stint as Global Operations Executive, responsible for Fidelity’s sites in the U.S., Canada and India.

Mr. White holds a B.S. in Business Administration from the University of Massachusetts and is a Certified Employee Benefits Specialist. Mr. White resides in the Dallas area with his wife and children.

 Sandy Tassinari, Senior Executive – Strategic Accounts

Sandy Tassinari is a senior executive for Retirement Loan Eraser strategic accounts at Custodia Financial. Ms. Tassinari has over 35 years of experience in the benefits field. Prior to joining Custodia, she spent four years at Voya Financial where she was the Head of Relationship Management for the Large Corporate Business. Ms. Tassinari also worked at Mercer, Fidelity, BankBoston and Harvard University in varying roles responsible for benefits administration, payroll, shared services and finance. She has had roles leading Human Resource organizations as well managing client relationships within the Outsourcing Business.

Ms. Tassinari has a BS in Business Administration with a concentration in Accounting, Finance and Economics from the University of New Hampshire. She resides in Massachusetts with her husband.

 Terri Johnson, Senior Executive – Strategic Accounts

Terri Johnson is a senior executive for Retirement Loan Eraser strategic accounts at Custodia Financial. Previously, Ms. Johnson held management positions with Wells Fargo and First Trust, an organization that is now US Bank. During her 24 years with Wells Fargo, she provided innovative thought leadership in relationship management, participant and sponsor communications, operations and technology teams. Prior to beginning her career in the retirement industry, Ms. Johnson worked in finance for Dayton Hudsons (Macy’s).

Ms. Johnson holds a B.S. in Accounting from Moorhead State University and a Certified Public Accounting certificate. She is an active volunteer in the Minneapolis area where she resides with her husband.

 John Steinmeyer, Chief Technology Officer

John Steinmeyer joined Custodia in January 2015 to ensure a smooth market integration of its proprietary Retirement Loan Eraser™ “RLE” platform to Custodia’s rapidly growing pipeline of customers. Prior to Custodia, Mr. Steinmeyer served as a vice president for SunGard Relius, where over the course of 22 years he built a premiere Recordkeeping and Compliance system for the employee benefits industry. The system helps manage the complexities of US retirement plans and is used by hundreds of firms specializing in the administration and accounting of retirement plans throughout the United States.

Mr. Steinmeyer led such efforts as a migration to HTML5 technology, development of web services to facilitate easy system integrations, development of an integrated workflow system and migration of windows based systems to hosted ASP model web platforms. In addition he oversaw many system customization projects and built interfaces with major insurance and financial institutions and advice providers. He holds a Bachelor of Science in Computer Science from the University of North Florida and resides in North Florida with his wife, Robin and their children.

 Dave Liebrock, Independent Advisor

For 30 years, Mr. Liebrock led a successful career as one of the industry’s leading retirement plan executives, with prominent positions at Fidelity Investments and most recently with CAPTRUST as a member of their Advisory Board.

Mr. Liebrock advised 401-K, 403-B and Defined Benefit plans totaling more than $2.5 billion. He acted as a fiduciary advisor with regard to plan investments, record keeping, participant advice and overall cost of the plan. Today, he is active in the field as an expert advisor helping Custodia roll out the company’s groundbreaking Retirement Loan Eraser program.


Prematurely draining assets from retirement accounts, or Retirement Plan Leakage, is widely acknowledged as a significant problem.

$6 Billion of Loans Default Annually. 86% Loans Default Upon Job Loss

Source: February 2014 Wharton/Vanguard study

Borrowing from retirement accounts is an important plan feature, but is full of risk – a reality of which most borrowers are unaware.  According to a February 2014 Wharton/Vanguard study, 40% of participants take loans over a 5 year period, and $6 billion of those loans default annually with 86% defaulting upon job loss.  (Most loans are due in full within 90 days of separation.)

Involuntary loan defaults negatively impact:

  • Participants:  Plan asset leakage significantly reduces retirement readiness;
  • Plan Sponsors: Undermines the employer’s efforts (including often the making of employer contributions) in providing adequate retirement security;
  • Plan Providers: When loans default, providers lose assets under management and the fees associated with those assets.

The key problem surrounding involuntary loan defaults is that participants do not have the liquidity needed to repay the outstanding loan.  No existing or proposed solutions such as limiting loan access or extending repayment time solves this issue.

Participants who are counseled to borrow rather than simply taking an early withdrawal make better financial decisions since loan repayment replenishes their retirement account. Unfortunately, involuntary loan defaults are beyond participants’ control and have the same negative impact to retirement security as an early withdrawal.

Retirement Plan leakage caused by involuntary loan defaults is preventable.  Borrowers deserve the access to voluntary protection that Retirement Loan Eraser provides.


Retirement Loan Eraser™

Retirement Loan Eraser is the ONLY available solution to leakage that improves retirement outcomes by reimbursing defaulted loans.

Education, better disclosures and plan provisions alone will not mitigate the problem of unprotected plan loans and retirement leakage due to defaults.  Until Retirement Loan Eraser, there was no solution to maintain account balances upon an involuntary loan default.

Retirement Loan Eraser will repay loans upon involuntary loss of job, disability, or death and will not diminish plan assets when paid with an after-tax payroll deduction.

Retirement Loan Eraser is:


Less than the cost of protecting your cell phone


Easy enrollment administered completely by Custodia Financial


Customized in partnership with each provider to fit existing loan administration and operational protocols


The only liquidity solution available today that solves retirement leakage

Retirement Loan Eraser is available to the market in partnership with any provider whose plans choose to adopt loan protection to safeguard their plans and participants. Retirement Loan Eraser is tax and regulatory compliant and has been endorsed by many of the industry’s leading benefits attorneys and advisors.

Contact Us


Custodia Financial
17855 Dallas Parkway
Suite 100
Dallas, TX 75287

tel: 844.723.3753 (844.SAFE.RLE)

Ask a Question

* Indicates a required field